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How to Create a Coaching Profile That Actually Gets Clients

Atlas
Jan 27
3 min read

A Complete Guide for Coaches Joining Proach

Let’s start with the truth…

Your coaching profile is not just a bio.

It’s not LinkedIn. It’s not a resume. And it’s definitely not the place for:

“I empower individuals to step into their highest aligned self.”

(That’s Brolius behaviour.)

Your profile is your digital handshake.

It’s where clients decide:

“Do I trust this person?”
“Do they get what I’m going through?”
“Do I want to spend money and emotional energy here?”

On Proach, your profile is how you turn scrolling into bookings.

So let’s build it properly.

Why Your Profile Matters So Much

Clients don’t book the “most qualified” coach.

They book the coach who feels:

✅ clear

✅ safe

✅ credible

✅ relatable

✅ aligned with their goals

Your profile is where that happens.

Think of it like Atlas:

trust, direction, resilience, optimism.

That’s what your profile should communicate.

Step-by-Step: Building a Great Coach Profile on Proach

1. Choose Your Niche (But Don’t Overcomplicate It)

Proach is multi-niche- which is amazing.

But clients still need clarity.

When you first create a coaching profile, choose one of the main categories by writing it down under your name (If you fit into multiple categories, then put them all down). For example: career and fitness coaching.

Where the arrow is pointed is where you choose what main category to go into.

Then further clarifiy your niche within those major categories.

Instead of:

❌ “I coach everything.”

Try:

✅ “I help people build confidence and structure during major life transitions.”

Your niche should answer:

Who do you help? What do you help them with? What changes for them after working with you?

Upload your qualifications and career experience to reflect this.

Add blog posts, programs and YouTube videos to enhance your profile.

You can also upload any blog posts, programs or goal setting tools or youtube videos that you think will assist your clients.

2. When you create a coaching profile, write a Bio That Sounds Like a Human

Your bio is not a TED Talk.

It should feel like:

“Here’s who I am, what I do, and why I care.”

A strong bio structure:

1 sentence: Who you help

1 sentence: How you help

1 sentence: What makes your approach different

1 sentence: What clients can expect

Example:

I help busy people rebuild routines, confidence, and direction when life feels messy. My coaching is practical, supportive, and focused on real change — not motivational fluff. If you want accountability and progress without judgment, you’re in the right place.

Simple. Strong. Atlas energy. (That does not mean you cant use ChatGBT to enhance or assist in writing your bio).

3. Add Your Real-World Experience

Clients LOVE experience.

Not just certificates- lived credibility.

Include:

career background
personal journey (if relevant)
industries you’ve worked in
people you’ve supported

Because coaching is about trust.

Experience builds it fast.

4. Be Clear About What You Offer

Clients don’t want to guess. Under coaching services.

List your session types clearly:

1:1 coaching
goal planning
accountability check-ins
mindset coaching
career support
fitness coaching
relationship coaching
life structure sessions

The clearer you are, the faster people book.

Confusion = scroll away.

5. Set Pricing (and availability) That Reflects Your Value (Not Your Imposter Syndrome)

Pricing isn’t about being the cheapest.

It’s about:

sustainability
confidence
client commitment

Proach clients aren’t bargain hunting. (Although, some might be).

They’re looking for the right coach.

Charge fairly.

Own it.

You can also choose whether you want to offer various time points. It automatically calculates to the set hour price. Some people may love this while others hate it. Thats why we have given the option for you to choose!