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Why Choose Proach?

  • Writer: Atlas
    Atlas
  • Jan 24
  • 3 min read

Updated: Jan 27

The Coaching Marketplace Built for Humans (Not Corporate Robots)


Let’s be honest…

Finding a coach online right now feels like trying to buy a parachute on Facebook Marketplace.

Everyone’s qualified. Everyone’s “life-changing.” Everyone has a podcast.

And somehow, you still end up thinking:

“How do I know who’s actually legit?”

That’s exactly why Proach exists.


Proach is a coaching marketplace built to make personal growth simpler, safer, and actually useful, for clients and coaches.

No cult vibes. No corporate bullsh*t. No toxic guru energy.


Just guidance for every goal.


So… Why Choose Proach?


Because the coaching world needed a serious upgrade.

Here’s what makes Proach different (and better).


1. Proach Isn’t a Guru Factory


The internet is full of “coaches” selling:

  • overnight success

  • hustle culture

  • fake confidence

  • $900 PDFs

  • motivational yelling


Proach is not that.


We believe coaching should be:

✅ grounded

✅ ethical

✅ real-world

✅ client-first

✅ based on experience, not ego


If your coach’s main credential is “manifesting harder”…Brolius might be running their marketing. Some may creep through, but thats what our review system is there for. To hold coaches accountable and provide proper services to actually help people.


(Proach is more Atlas energy: trust, resilience, direction, optimism.)


2. Why choose Proach? Real Coaches. Real Experience. Real Outcomes.


On Proach, we’re building a platform around coaches who have actually lived what they teach.


Not just theory.


We value:

  • professional experience

  • life experience

  • proven results

  • transparency

  • genuine client care


Because anyone can post advice.

Not everyone can guide someone through change.


3. Why choose Proach? Multi-Niche Coaching in One Place (Finally)


Most platforms force you into one lane.

But people don’t live in one niche.


You might want help with:

  • career direction

  • fitness goals

  • confidence

  • relationships

  • mental health support

  • life structure

  • accountability

  • big transitions


Proach is built as a multi-niche marketplace, meaning you can find the right coach for the right season of life - all in one place.


No jumping between 12 apps.


4. Why choose Proach? Simple, Transparent Pricing (No Subscription Traps)


Some platforms charge clients ongoing subscriptions just to access help.

Also, platforms will often charge coaches subscription fees, to run their business off the app.


Proach doesn’t believe growth should come with hidden fees.


With Proach:

  • No confusing memberships

  • No locked premium tiers

  • No “pay $49/month just to message someone”


Just clear session pricing, upfront.

Coaching should feel accessible, not like signing up for a gym you’ll never attend. Proach just takes a 20% commission fee from coaches and a 5% booking fee from clients.


5. Why choose Proach? Built for Clients AND Coaches


Most marketplaces treat coaches like disposable content creators.

Proach is different.


We built this platform for both sides:


For clients:

  • easier discovery

  • trusted profiles

  • real reviews

  • less overwhelm


For coaches:

  • more visibility

  • less admin

  • fair commission

  • no corporate gatekeeping


We want coaches doing what they do best:

coaching; not spreadsheet suffering.


6. Why choose Proach? Coaching and Therapy Aren’t the Same (And We Respect That)


Some platforms blur the line.

Proach doesn’t.


Coaching is powerful, but it’s not therapy.

We believe:

  • coaching helps with goals, growth, direction

  • therapy helps with healing, trauma, clinical support

  • both matter

  • neither replaces the other


Proach supports ethical practice and encourages clients to seek therapy when needed.

That’s part of doing this properly. Proach welcomes both therapists and coaches on the platform as long as they remain in their scope of practice.


7. Why choose Proach? Proach Has a Community, Not a Sales Funnel


This isn’t just an app.

It’s a movement away from:

  • hustle gurus

  • toxic self-help

  • corporate wellness ridiculousness

  • one-size-fits-all advice


Proach is for people who want growth with:

  • humour

  • honesty

  • credibility

  • real support

  • no judgement


Atlas is here to guide.

Brolius is here as a warning.

Choose wisely.


What Makes Proach Better Than Everything Else?


Here’s the simple answer:

Proach is built for humans, not algorithms and ego.


Other platforms optimise for:

  • content

  • clicks

  • subscriptions

  • guru branding


Proach optimises for:

  • trust

  • guidance

  • real outcomes

  • transparency

  • connection


We’re not here to sell you motivation.

We’re here to help you build a life that actually works.


Who Is Proach For?


Proach is for you if:

✅ you want real support, not vague quotes

✅ you’re tired of scrolling through endless apps, instagram profiles and websites

✅ you want guidance that fits your actual life

✅ you want a coach with experience, not just marketing

✅ you want growth without the corporate cringe


Ready to Find Your Coach?


The internet has no shortage of coaches.

Direction, however…


That’s where Proach enters the chaos.


Launching soon. Big things coming in 2026 👀


Guidance for every goal 🦊


Why Choose Proach? Good vibes only means we want our outcomes to be nothing but good vibes.
Why choose proach? Good vibes is the goal. We want to create a welcoming community for everyone.

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